Part of Jonathan Briggs Associates:

Mistletoe Matters - Mistletoe Media & News

Mistletoe media stories collageMistletoe is a regular, and popular, feature of written, broadcast and online media every winter season. Common themes include the state of the this year's crop, concerns over long-term supplies (especially with the continuing loss of apple orchard mistletoe habitat), the Tenbury Wells mistletoe auctions and, of course, the origin of that kissing custom. The detail, and the accuracy, of the media stories varies, er, considerably.

This website is being rebuilt in Summer 2015. To visit the new site (not yet complete) click here, otherwise browse the existing site.

Jonathan Briggs has been fielding mistletoe enquiries from the press, tv and radio for 20 years, beginning with the attention paid to National Mistletoe Survey he ran for Plantlife and the BSBI back in 1993-5. He also has extensive media experience from other work.

Apart from the usual questions about this year's crop, and the ongoing impact of orchard loss, the most frequent question each season is 'what's the story on mistletoe this year?' The answer does, actually, vary from year to year, though there are common themes, mostly relating to conservation issues and sustainability of harvesting.

One ongoing story is the Mistletoe League project, a set of long-term surveys gathering information on mistletoe management on fruit trees and looking into how mistletoe survival varies on different apple varieties.

Some news releases from current and previous saesons are available below to provide some context.

Jonathan is available for interview and contributions each season - some notes on his availability are outlined below.

We are also developing a mistletoe picture library for media use (at commercial rates), developing a project first begun a few years ago.

Media releases and other links

Selected news releases relevant to mistletoe are listed here when available (some archived releases are available at the bottom of this page).

Please note that not all of these releases are issued by Mistletoe Matters - but we do add stories that we feel are worth promoting, or those where we have been involved. Relevant contact details are given within each release.

For general news and views have a look at Jonathan Briggs' Mistletoe Diary and for general mistletoe information have a look at the Mistletoe Pages (which include an FAQ page).

Mistletoe DiaryThere is ongoing mistletoe news throughout the season on Jonathan Briggs’ Mistletoe Diary, which you can follow on Wordpress or via Facebook or Twitter.

Outline news is also available on the Mistletoe Pages News pages.

For the current Mistletoe Management Survey Project visit the Mistletoe League Survey Project

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Interviews and other contributions to the media

Media collage 2Jonathan Briggs has extensive media experience with mistletoe - contributing information to numerous mistletoe features in the daily papers and magazines each season and, in most years, several interviews for TV and radio news and magazine programmes.

These have included numerous appearances on BBC and ITV News, morning and evening, plus BBC's Countryfile, ITV's Countrywise, and Christmas editions of specialist programmes like Grow Your Own Drugs. Most is recorded, but some of the news coverage has been live, including several early morning sessions with breakfast TV and weather crews.

Radio exposure has been similar - current affairs and news on all the major networks (BBC R1, 2, 4, 5 Live etc) and countless local and commercial stations.

Radio work has also included, over the last few years, three half-hour programmes (two BBC R4 and one BBC Scotland).

Mistletoe on Ready Steady CookMore light-hearted appearances have included a Christmas-themed Ready Steady Cook (in which the mistletoe/green peppers won, of course) and informal seasonal audience participation programmes with local radio.

Some of Jonathan's own writings on mistletoe, largely for the technical press, are listed at the end of the Mistletoe Matters home page.

The short Little Book About Mistletoe produced in 2010 is now (from 2013) available via Amazon in both print and Kindle formats. A lengthier book is in preparation.

Notes on availability: Jonathan is usually happy to be interviewed and to help/contribute to media coverage, especially when given reasonable notice. Contact details are given in the right hand column. Please note that reimbursement of expenses (travel and subsistence) is expected where appropriate. We may request a fee for significant contribution and advice.

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Picture Library

We are currently developing a mistletoe picture library for media use, developing a project first begun a few years ago. This is still being developed, but do let us know if you have picture request in the meantime.

This project will be offering pictures at commercial rates, though reductions may be possible for specialist or low-circulation journals.

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Archived media releases and other links

January 2012: Want to know true information on mistletoe rarity?
For accurate information on the background to mistletoe scarcity v abundance stories have a look at entries in the Mistletoe Diary blog - particularly entries for Dec 18th 2011 and Dec 21st 2011.

Older News Releases from the Tenbury Wells Mistletoe Festival:

16th November 2012: More Dough for a Season of Berry Kisses

5th November 2012: Mistletoe Association celebrates with a local tipple

30th October 2012: England’s Mistletoe Capital prepares for a season of berry kisses

4th October 2012:  England’s Mistletoe Capital prepares for a season of berry kisses

2011 mistletoe news releases:

October 2011: The News Release 'Mistletoe Season celebrated by record showcase of events' for this year's Tenbury Wells Mistletoe Festival is available here  as a pdf file.

November 2011: More information available from Tenbury Wells - a second News Release 'Britain could face Christmas without Mistletoe' is available as a pdf here.

December 2011: Information on the Mistletoe League, a new initiative aiming to gather information on mistletoe management practice - set in the context of the ongoing threats to the mistletoe harvest through neglect and loss of old apple orchards, is now available. Click here for the pdf News Release or here for the League project homepage (

2010 mistletoe news releases:

Some archive releases from 2010:

The National Trust Mistletoe Campaign 2010
The 'Where do you get yours?' Mistletoe Survey 2010
Tenbury Wells Mistletoe Festival Promotion 2010
The Little Book About Mistletoe - new for 2010
Mistletoe therapy opens at the Raphael Medical Centre, Kent 2010

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Social media links:

The Mistletoe Diary blog, plus Mistletoe Matters on Twitter and Facebook:


Mistletoe Products:

Mistletoe Events

Public mistletoe-themed events and information about arranging mistletoe talks etc

Mistletoe Talks & Walks

Tenbury Wells Mistletoe Festival

Mistletoe Foundation (Druids)

Mistletoe trivia and technical info

The Mistletoe Pages website gives a general overview of mistletoe issues: The Mistletoe Pages

Info sheets give more technical information on growing, management, conservation and distribution: Information Sheets

Mistletoe Survey

Details about public participation surveys that will help document mistletoe's behaviour and needs:

The Mistletoe League Survey Project


Contact details