Mistletoe Matters - Mistletoe Media & News
Mistletoe is a regular, and popular, feature of written, broadcast and online media every winter season. Common themes include the state of the this year's crop, concerns over long-term supplies (especially with the continuing loss of apple orchard mistletoe habitat), the Tenbury Wells mistletoe auctions and, of course, the origin of that kissing custom. The detail, and the accuracy, of the media stories varies, er, considerably.
Jonathan Briggs has been fielding mistletoe enquiries from the press, tv and radio for 18 years, beginning with the attention paid to National Mistletoe Survey he ran for Plantlife and the BSBI back in 1993-5. He also has extensive media experience from other work.
Apart from the usual questions about this year's crop, and the ongoing impact of orchard loss, the most frequent question each season is 'what's the story on mistletoe this year?'. The answer does, actually, vary from year to year, though there are common themes, mostly relating to conservation issues and sustainability of harvesting. One story due this (2012/2013) season will be the ongoing development of the Mistletoe League project, looking at how mistletoe survival varies on different apple varieties - more on this later in the season...
News releases for the coming season will be linked below, and some releases from recent years have been added to provide some context.
Jonathan is available for interview and contributions each season - some notes on his availability are outlined below.
We are also developing a mistletoe picture library for media use (at commercial rates), developing a project first begun a few years ago. This will be developed further later in 2012, but do let us know if you have picture request in the meantime.